Canberra Health Services has defended its $1.5 million rebrand, with the health department claiming it will ‘boost the organisation’ and ‘make it competitive’.

The rebrand comes after an audit found a lack of brand had affected the operations of the organisation.

Shadow Health Minister Leanne Castley says this decision is just not right.

“It just flaws me that they’ve spent money with a Melbourne company to come up with the tone of voice, designing who they are and what they stand for, but they’re coming up with fictional personas for their brand performances,” Ms Castley said.

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