The upcoming ACT Budget will include extra funding for tourism related marketing, designed to encourage visitors to return to Canberra.

An extra $1 million will be invested over four years in the Floriade and Enlighten festivals, two of the biggest events on our tourism calendar.

Canberra Region Tourism Leaders Forum Chair David Marshall says he’s hoping that industry can match the funding.

“There’s money in there for businesses to apply for a cooperative marketing fund, there’s a million dollars there,” Dr Marshall said.

“If industry can match that, it doubles any marketing impact they can have, so it’s good news for the industry.”

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